SO…

WHAT IF

YOUR DATA

WAS USED TO

DO SOMETHING

REALLY GOOD?

DATA FOR GOOD

Alliance Of scientists,

technologists

AND organisations.

WITH YOUR HELP, we CAN secure

a better future for us all.

information that we share every day,

without a second thought, could be used

to do something truly extraordinary

If only it were shared with the people

who can make a real difference

for you and your children.

For you and your children

ultimately, health will be

improved if we enable the

legal right of our citizens

to donate their personal data

out of company silos, for

medical and scientific research

PROFESSOR NICK WAREHAM

Co-Director of the University of Cambridge Institute of Metabolic Science, Director of the Medical Research Council (MRC) Epidemiology Unit and the Centre for Diet and Activity Research (CEDAR – a UKCRC Centre of Excellence in Public Health).

THE DATA BELONGS to us all

WOULDN’t it be right for each of us

to decide how it’s used, who can use it

and how we can all benefit from it?

cancer research uk
age uk
university of cambridge
university of nottingham
diabetes uk
alzheimers society
imperialcollege london

for illustrative purposes – not indicative of any current business association.

medical researcherS would

love to FINd clues in this data,

to unlock a future of better health.

together we can MAKE A DIFFERENCE

We’re only just starting to realise how

important the lifestyle data, you get from

a store loyalty card, is for research.

the early indicators could mean catching

and treating aggresive cancers at a stage

where the prognosis is significantly better.

DR JAMES M. FLANAGAN

Faculty of Medicine, Department of Surgery & Cancer, IMPERIAL COLLEGE LONDON, NHS trust. Reader in Epigenetics, Principal Investigator for OCA Ovarian Cancer Action Research Centre Risk & Prevention Programme.

THIS IS A GAME-CHANGER

ACROSS THE GLOBE FOR MEDICAL

AND SCIENTIFIC RESEARCH

WITH INFINITE POSSIBILITIES FOR

HEALTH AND WELLNESS RESEARCH

AND FEEDBACK TO INDIVIDUALS

PROFESSOR GARY FROST

chair in nutrition and Dietetics

DEPARTMENT OF METABOLISM, DIGESTION AND REPRODUCTION

IMPERIAL COLLEGE LONDON, NHS trust

TOgether, we could help

transform everyday data

into a positive collaborative

force FOR GOOD.

IF you’re part of an organisation

that can see just how data for good

could make a better world,

we would like to invite you

to find out more.

you could be part of this

incredible alliance.

Together, we can

Get the nation

sharing